About Us

Clean K-beauty, Crafted from Seed to Skin

Meet the new plant-based, worry-free skin care that proves going natural doesn’t mean trading down. By pairing clinically-proven, nutrient-dense seed extracts and oils with innovative K-beauty technologies and textures, these skin-glowifying formulas housed in eco-packaging are the best of all worlds—pure, potent and planet-friendly.

PRIME + ERA = PRIMERA

primera is a cult-favorite K-beauty brand that’s all about formulating with powerful seed and sprout extracts captured at the peak of potency and without chemicals like parabens and synthetic fragrances to bring you effective products that are the best of all worlds: pure. potent. planet-friendly.

Plants have been tapped for centuries for their skin care benefits, but it turns out that the real glow-boosting secret? Is in the seeds! They’re tiny powerhouses that pack a nutritional punch, containing everything—vitamins, minerals, proteins—they need to grow and thrive.

And the coolest part? The moment a seed sprouts is actually when it hits peak nutrition. Releasing up to 65% more vitamin B2 and 116% more vitamin E! primera is all about capturing those precious skin-boosting properties at the perfect time using cutting-edge seed and sprout technology.

We take all that seed goodness and blend it into solutions-oriented formulas—with next-level K-beauty textures and without chemicals like parabens, mineral oil, synthetic dyes or fragrances. Everything gets housed in minimal, eco-friendly packaging, because let’s get real: What’s on the outside matters just as much as what’s on the inside.

So say hello to the new naturals: Powerful seed extracts and oils captured at the peak of potency that prove going clean means trading up—to amazing results, no chemicals necessary.

  1. OUR SECRET’S IN THE SEEDS

Fun fact: The most nutrient-dense part of a plant is the seed! And the moment it sprouts is actually when it hits peak nutrition, producing up to 65% more vitamin B2 and 116% more vitamin E. We extract all that glow-boosting goodness and weave it into next-level formulas that are breathable, bouncy, and transformative.

  1. KOREAN INNOVATION

Turns out that when and how you extract an ingredient is just as important as what you extract. To get the most out of our seeds, we use the most cutting-edge methods from Korea like:

Weather-Mimicking Technology (Alpine Berry Water Cream): As a sustainable practice, our chemists isolate and synthesize germinating wild strawberry seeds grown in the same springtime temperatures and natural light found in the Swiss Alps.

 

Cold Cell Compression Technology (Miracle Seed Essence): Our lotus seeds, sourced from an organic, pesticide-free farm in Jeonbuk, South Korea, are extracted via a gentle, natural osmosis process without the use of heat or chemical solvents to preserve their concentration and delicacy.

Active Germination Technology (Wild Seed Firming Serum): The seeds in this formula are subjected to high pressure and extreme temperatures until they strengthen, making the extract and oils distilled from them heartier and more potent.

 

Optimum Germination Technology (Mild Facial Peeling Gel): The broccoli seeds in this formula are germinated for a specific amount of days (between three to five) before extraction in order to harvest the maximum nutrients possible.

  1. CONSCIOUSLY-CLEAN FORMULAS

On our no-fly formulation list? Parabens, phthalates, sulfates, mineral oil, animal-derived ingredients, synthetic colorants, artificial fragrances, imidazolidinyl urea, and TEA.

  1. ECO-FRIENDLY PACKAGING

Let’s be real: What’s on the outside matters just as much as what’s on the inside. That’s why each clean formulation is housed in fully recyclable glass and plastic containers that get wrapped in 100% FSC-certified paper boxes printed with soy ink.

  1. LOVE THE EARTH ETHOS

At the heart of primera is a passion to bring something good—to your skin and to the planet—which is also why we dedicate a portion of proceeds to green causes like wetland preservation and community gardens every year.